Marketing for home service businesses

Paid ads, real content, and follow-up that work together.

Steady Working helps home service businesses show their work, reach local homeowners, and make it easier for interested customers to get in touch.

Book Strategy Call

What we install

Make it easier for local customers to find and choose you.

Paid Ads for Home Services

Facebook and Instagram campaigns shaped around your services, your customers, and the areas you serve.

  • Offer and angle strategy
  • Ad scripting and creative direction
  • Ongoing campaign review and optimization

Real-World Content

We can film on-site or use footage from your team to create ads that show the real people and work behind your business.

  • On-site filming or team shot list
  • Editing, captions, and hooks
  • Project and service highlights

Instant Follow-Up Automation

Help your team respond to new inquiries with timely texts, calls, and simple booking options.

  • Timely text and call follow-up
  • Owner notifications
  • Calendar booking flow

Lead & Campaign Tracking

Understand where inquiries come from, which become appointments, and how campaigns are performing.

  • Lead-source tracking
  • Appointment reporting
  • Campaign performance review

What’s included

A practical marketing system for your service business.

We tailor the mix of ads, content, follow-up, and reporting to your business and goals.

Built around your services

Your marketing plan can include:

  • Meta ads strategy and launch
  • On-site filming or content guidance
  • Ad editing, captions, and hooks
  • Landing-page offer alignment
  • Instant text and call follow-up
  • Calendar booking flow
  • Lead-source tracking
  • Performance review and next steps

Want to reach more customers in your area?

Book a strategy call with Roy to discuss your services, your market, and where marketing can help.