About us
A remodeler growth agency
built for doers.
Steady Working was founded on one belief: great remodeling contractors shouldn't lose high-ticket projects to weaker competitors just because they don't have a reliable Meta ads and follow-up system.
Roy Clancy — Founder
Roy started Steady Working after watching too many skilled remodelers rely on referrals while competitors stayed visible every day on homeowners' phones.
The problem wasn't the work — it was the system. Most owners are too busy running crews, managing jobs, and closing estimates to also write ads, build follow-up, and track revenue.
So he built a focused growth system for kitchen, bath, deck, and outdoor living contractors: job-site creative, Meta ads, instant follow-up, and clear revenue tracking.
Why we exist
Your lead system should match your craftsmanship.
- We focus on high-ticket remodelers — kitchen, bath, deck, and outdoor living contractors.
- Every client gets a real human (Roy) planning the offer, creative, campaigns, and follow-up.
- No ad account babysitting or complicated funnel building on your plate. We install and run the system.
- Based in Nashville and working with qualified remodelers in select markets.
How we work
Principles that guide every campaign.
Results First
The system is tied to qualified appointments, booked estimates, and added revenue — not vanity metrics.
Real Job-Site Proof
No stock photos. No generic posts. Ads are built from the real remodeling work homeowners want to see.
Zero Friction
Your crew follows a simple shot list. We handle the ads, follow-up, tracking, and optimization.
Want to see if your market is open?
Book a strategy call. Roy will look at your market, trade, capacity, and whether the $100k in 90 days system fits.