About us
Marketing for the people
who do the work.
Steady Working believes skilled home service teams deserve marketing that shows the real quality of their work and helps local customers connect with them.
Roy Clancy — Founder
Roy started Steady Working to help home service businesses stay visible to the homeowners they serve.
The problem wasn't the work — it was the system. Owners are busy serving customers and managing teams. They need a clear, manageable approach to ads, content, follow-up, and reporting.
Steady Working brings those pieces together with paid ads, practical content strategy, timely follow-up, and clear tracking.
Why we exist
Your lead system should match your craftsmanship.
- We work with home service businesses across a range of trades.
- Every client gets a real human (Roy) planning the offer, creative, campaigns, and follow-up.
- No ad account babysitting or complicated funnel building on your plate. We install and run the system.
- Working with home service businesses across the United States.
How we work
Principles that guide every campaign.
Results First
We look at inquiries, appointments, and campaign performance — not just likes.
Real Work, Real People
Content is built around the real people, projects, and services homeowners want to understand.
Zero Friction
We plan content with you, then help with ads, follow-up, tracking, and ongoing adjustments.
Ready to talk about your business?
Book a strategy call with Roy to discuss your goals, service area, and marketing options.